To celebrate the 100th anniversary of Crayola, Entech Innovative Engineering was retained to design the renovation of the Binney & Smith Crayola factory into an interactive museum experience. Working with Crayola’s in-house team of brand managers and marketing staff, Entech technical and creative designers and engineers designed the Crayola Wax Works comprised of more than 22 interpretive displays, interactive kiosks, historic timelines and hands-on attractions to tell the story of Crayola.
One interactive attraction introduces visitors to a fun way of painting pictures with melted crayons from the Crayola factory. Housed in eight oversized crayon-shaped kiosks, visitors are invited to dip long cotton swabs into any or all of 16 different melted crayon colors and drip them on to cardboard cutouts. Once dripped, the melted crayon wax hardens into a colorful design.
Many of the Crayola exhibits engineered by Entech are low-tech, requiring minimal maintenance while still delivering an impactful brand experience.
