![ford tower marketing display](https://static.wixstatic.com/media/5c359e_10eeb75e09434388a445cc2c9627b476~mv2.jpg/v1/fill/w_113,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5c359e_10eeb75e09434388a445cc2c9627b476~mv2.jpg)
For mobile activations, the “Ford Tower of Power,” is truly impressive. Entech engineers worked with Xperience Communications for Ford Motor Vehicles on this customized project. The task: to create a display that would definitely set Ford apart; the tower is themed as an oil rig and rises 60 feet above the brand activation.
The structure displays and rotates a brand-new, fully-loaded 7,000 pound Ford truck for spectacular 360-degree views of the vehicle. The colossal Ford Tower demonstrates, once and for all, that Ford does “tower above the rest.”
![ford tower](https://static.wixstatic.com/media/5c359e_c34c0ff4ca3747d0b7e92bf2271c5116~mv2.png/v1/fill/w_59,h_85,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5c359e_c34c0ff4ca3747d0b7e92bf2271c5116~mv2.png)