Entech Innovative developed, designed, programmed and fabricated an engaging simulator experience to highlight the Ford Motorcraft brand at promotional events. Working with Xperience Communications, the Ford Motorcraft racing simulation game has become an event favorite.
The game is housed in a fully self-contained trailer that includes a generator and outside multimedia brand displays. Inside, there are two custom race simulators. The gaming experience is enhanced with smoke, air blasts and seat movement effects triggered by the on-screen action.
The original marketing plan expected the Motorcraft game to engage for one or two seasons. However, this mobile marketing simulator experience is so popular at events, it has become a key feature at events used year after year.